Business Loop Breaking the Textile Value Dilemma
We are not just fiber and fabric suppliers, but value creators from source technology to consumer terminals.
Bridge from Tech to Consumer Goods
China's textile industry has the world's strongest supply chain, but leading companies are falling into the 'scale expansion without profit' trap. The root causes are upstream technology monopolies, disconnection between midstream R&D and production, and downstream brand homogenization.
Contex aims to be the core engine for China's textile industry to shift from 'scale expansion' to 'value innovation'.
Through whole-industry chain integrated innovation, we bridge the gap between material research and industrial practice, providing integrated solutions for functional conflict fabrics targeting consumers' real 'counter-intuitive' needs (e.g., wanting both warmth and breathability).
Breaking Source Monopoly
Self-developed masterbatch and fiber manufacturing technology
Midstream Innovation
Distributed collaborative innovation and efficient production management
Downstream Empowerment
Complete closed loop from hangtag to online marketing
Dual-Core Drive Structure
Contex (Shanghai) New Materials Research Center
Mining global scientific research essence, focusing on the creation and breakthrough of source technologies.
- Breaking Monopoly: Recruiting top PhD partners to self-develop source new materials.
- Patent Layout: Building core technology barriers like Hmax and ShinePro.
- Multi-compound Dispersion: Achieving integration of multiple functions in a single masterbatch.
Contex Hangzhou New Materials Technology Co., Ltd.
Building a new type of team based on AI, focusing on technology transformation and market application.
- Efficiency Breakthrough: Collaborating with Tongkun, Fengyuan, etc., to realize the shortest path from lab to factory.
- Demand Insight: Mining 'counter-intuitive' market needs based on AI and social media data.
- Full-link Empowerment: Providing customers with a complete solution from yarn to garment, from technology to marketing.
Core Founding Team
Crossover Fusion: Material Science + E-commerce Retail + Brand Strategy
Zhao Zilong
Undergraduate in Civil Engineering and Graduate in Philosophy from Zhejiang University. Has rich experience in e-commerce channel operations and brand building in clothing, maternity/infant, and sports sectors. Especially skilled in business model innovation and product innovation.
- 2008 Founded China's first group buying website: Renrengou, Runrungo.com
- 2010 Co-founded Hezhuo Information with Zhu Xi, providing e-commerce operations for international brands like NewBalance, Mizuno, Wilson, Ipanema.
- 2012 Founded famous children's wear brand PAPA
- 2014 Joint venture with Guangdong Zaiyunduan to operate Jeep Outdoor China online business
- 2020 Founded children's wear brand RUNRUNGO
Zhu Xi
Served in Fortune 500 companies for many years. Possesses deep insight into the Chinese market and macro brand planning experience. Has successfully assisted new product launches multiple times. Rich experience in comprehensive macro brand/merchandise development planning.
- Former CMO of LVMH Group Sephora Cosmetics Channel Greater China
- Former National New Business Development Director / National Marketing Director of McDonald's
- Co-founder of Hezhuo Info Tech
Liu Haisheng
Ph.D. in Energy and Power from Hunan University. Research Fellow in Polymer Materials and Chemical Engineering at Hong Kong Polytechnic University. Focuses on microencapsulation technology, polymer microspheres technology, and their industrialization.
- Microencapsulation: Electronic ink, phase change energy storage, flame retardant & color changing
- Polymer Microspheres: Immunoassay markers, nucleic acid extraction magnetic beads
- Frontier Exploration: AI+Robotics empowering intelligent material manufacturing, perovskite solar cells